Consider a CRM deployment as a pyramid. At the top of that pyramid are the goals that a business wants to achieve from their system. Things like: Achieving the goals set out for the CRM generally allows businesses to gain a significant return on their investment, which is how most businesses measure the success of their CRM deployment. However, we know that no structure can exist without a foundation, and for CRM, the foundation is undoubtedly user adoption. If a business is to benefit from a CRM deployment, its users (both management and non-management alike) must first be committed to using the system. To improve your business's chances of a successful CRM deployment, here are five tips to ensure high CRM user adoption:   Limit Features Initially The features available in some CRM systems are almost infinite. However, introducing too many features initially can cause users to become overwhelmed and limit their enthusiasm for the CRM. The best route is to use only essential features initially. Users should be trained to become proficient with these specific aspects of the CRM. Over time, rollout other features that the business believes will yield returns.   Train Your Users Piggybacking off of the previous section, users have to be comfortable using the system and this is only possible through proper training. To maximize the results of CRM training, users should be taught how to carry out every task that they will be required to execute in the CRM.   Limit Data Entry Data entry is an aspect of CRM that has a major effect on user adoption, especially for users in sales roles. The problem lies in the balance of management having the data it needs and the time users must spend conducting data entry. For example, when salespeople are required to log every aspect of every call, every meeting and every email, the sales manager will have a great deal of data on hand; however, the salesperson may feel that the data entry requirements take away too much time from other aspects of their job. Ultimately, businesses must find a medium that allows managers to get the data they need without placing burdens on users with non-essential data entry tasks.   Managers Must Use the System There is nothing that gives users more of a free pass to not use a CRM than when managers don’t use the system. If a sales manager needs information about an account or the status of an opportunity, they should review data from the CRM. If a marketing manager wants to assess the viability of a campaign, they should review metrics from the CRM. Actions like these let users know that the appropriate data should always be in the system to allow management to make decisions.   Ensure High Data Quality Businesses depend on CRM systems to produce accurate reports and usable metrics; however, this is only possible with accurate data. When a significant portion of a business’s CRM data is inaccurate, the system doesn’t have much utility, which results in low user adoption.