Top 3 Tips To Get Salespeople To Use CRM

In the sales environment, CRM systems are often the cause of much frustration on the part of management and their sales team. On one hand, management needs data from their team to gauge performance and make financial decisions. On the other hand, many sales...

Does Customer Loyalty Lie With Employees Or The Business?

Here’s a quick personal story that will put this blog into perspective: A few weeks ago, I began shopping around for new bedroom furniture. When I began my search, the first stop was at a popular furniture chain in my area. During my trip to the store I was shown...

April’s CRM Atlanta Meetup

Yesterday, Atcore Systems hosted our monthly CRM Atlanta Meetup. The event took place at the Alliance Center in Buckhead where the Atcore team was joined by other CRM enthusiasts for networking and a presentation from Dun & Bradstreet channel director, Phillip Warren....

Customer Centrism And Competitive Differentiation

The luxury product that emanates a certain status The quality household item with the inexpensive price tag The restaurant with the tastiest food What do all of these things have in common? They are all marketing strategies used for differentiation. Their purpose is...